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When searching on Google, how often do you venture beyond the first page of results? Do you click on the top-ranking website? of people click on the first result they see on Google. So, the burning question is: How can you position your school in that coveted #1 spot?

The answer lies in implementing effective techniques for your school to rank highly on specific keywords. SEO involves tailoring your website to meet the criteria that Google considers when ranking websites. SEO is one of the most powerful tools for boosting your school’s enrollment marketing strategy.

First, what is a keyword? A keyword is anything a user searches on Google. When parents search “private school in Los Angeles,” you want to ensure you rank well on that keyword.

You might wonder if you need to be an SEO expert to improve your website's visibility and increase your keyword ranking. Fortunately, the answer is no! A significant portion of SEO can be accomplished organically by having a well-designed website and understanding the basics of what to do and what not to do.

Here are some top SEO to-dos and not to-dos to help reach that coveted #1 spot for school marketers.

1. Content Is SO Important
   
   This cannot be understated. If your site hasn't been updated recently and lacks substantial written content, your first step is to (re) write fresh and engaging content. Google

Families who live outside the United States and who are not American citizens or Permanent Residents have to deal with a couple of additional steps when thinking of sending their children to an American boarding school. In 2021 the pandemic has made boarding school admissions very difficult, largely because travel is so problematic. Once travel restrictions have been lifted or made less onerous, then we can review the steps involved in getting your child admitted to an American boarding school.

The cost

Tuition at boarding school ranges from $20,000 to over $75,000. And this does not include sundries such as music lessons, trips, sports equipment, use of the equestrian facilities, and so on. There are a host of ‘extras’ that also must be factored into the cost of a boarding school education. Textbook and academic material fees, sports fees, clothing, uniforms, transportation to and from school, application fees – the list seems endless. Most schools will provide a breakdown of the ‘extras’ for you upon request. Costs vary greatly from school to school for several reasons. Sound management and healthy endowments are two major reasons why some schools seem to be able to offer more for less.

The other point to remember is that American boarding schools receive no state funding, although they must comply with all the state laws and local regulations which affect their daily operation. Retrofitting older buildings with new technologies, maintaining extensive physical plants, coping with soaring health and liability insurance, legal, and energy

Financing a boarding school education can be very confusing for many parents. You wonder whether you make too much to be eligible. Is there a specific time when you apply? Here are some facts most of us didn't know about private school financial aid.

1. You have to apply for it.

Applying for financial aid at most private schools is a separate process from applying for admission. You also need to make sure that you apply early. This is particularly important if the school has no specific admissions deadline or rolling admissions. Each school has allocated a specific pool of funds for financial aid. Once it is spoken for, there generally are no more funds in that academic year.

This video explains how to apply for financial aid.

2. You may be eligible for free tuition if your family income is below a certain amount.

Exeter, Andover, Groton, St. Paul's, and Deerfield, to name just a few schools, all have financial aid programs that offer tuition-free education to admitted students whose income is below a certain threshold. The threshold varies but is in the $60-75k range. Why are these highly competitive schools offering free education to children from families with incomes below $75,000? They want to make their excellent educations available to a broader constituency. When tuition and expenses creep into the $50,000 range, only

One of parents' first questions about sending their children to boarding school is how to pay for it. ����vlog���� schools charge from $25,000 to $65,000 a year. That is a lot of money for most of us. Since I am not Boston Kennedy but rather a poor Scots-Canadian, I remember well confronting that reality when we were investigating schools for our daughters. With that experience very much in mind, I have created this hub as a guide to the financial side of things as you explore boarding schools.

examines the answers to a question one of my young employees asked me when he discovered that many boarding schools cost significantly more than what he made in a year. He didn't realize that most private schools offer financial aid.

explains how financial aid in private schools works. Private schools give families millions of dollars annually to help them afford a private school education. Families with incomes in the $150,000-$250,000 range can be eligible for financial assistance depending on their financial situation.

introduces you to the several payment options available to you. The important concept to understand here is that if you need financial assistance to send your child to boarding school, ask about it at every school on your shortlist. Always ask.

walks you through the financial

As you begin to think about sending your child to private school, how you are going to pay for her education is probably going to be at the top of your list of questions. As you can see from the table below, most private schools offer a variety of payment options. Hopefully, one or more of these options will suit your needs. Copy and paste this table into your worksheet that you have set up to keep the private school search process organized. That will remind you to ask specific questions about financing your child's education.

One Payment

What this means is that you write one check for the entire year’s tuition. Some schools will give you a cash discount when you pay the entire bill upfront. Paying tuition in one payment usually takes care of everything except the sundries. Sundries are charged for riding lessons, elective courses, athletic activities, music lessons, and so on. Most schools will bill you monthly for those charges.

Two Payments

When you pay using two payments, be aware that most schools expect one payment in June or July or at some time well before school begins and the second payment in December. The split varies from